Salon, Mazda will present Mazdaspeed concepts which are based on the Mazda Atenza, Mazda Demio and Mazda Roadster vehicles currently available in the marketplace
together with models co-designed with the popular KENSTYLE and DAMD afterparts brands. In addition, last year’s crowd pleasing demonstration of the disassembly and
reassembly of the rotary engine
will return. Additionally, a talk show featuring a famous journalist and engineers in charge of developing the new Mazda Atenza
production accessories
14 Mazda MPV KENSTYLE Concept Planned production accessories
15 Mazda MPV
Accessorized Model Planned production accessories
16 Mazda Roadster NR-A Production accessories
Mazda’s Exhibits at the Tokyo Auto Salon 2008
1. Mazda Atenza Mazdaspeed
Concept
(Reference exhibit models; the following four models are reference exhibits)
2. Mazdaspeed Axela MS Concept
3. Mazda Demio Mazdaspeed Concept
4. Mazda
Roadster Mazdaspeed Concept
5. Mazda RX-8 Mazdaspeed Concept
The Mazdaspeed concept models combine great driving performance and everyday user-
friendliness and durability to reach a higher level of sophistication. For
manufacturers, they are totally-balanced tuning models that take the best
characteristics of a base model to their maximum. Aeroparts and cooling ducts commonly used in Mazdaspeed models which
improve the coefficient of lift (CL)
values and do not impinge on the coefficient of drag (CD) values have been fitted to these concept models. Sporty-yet-comfortable driving is achieved through
performance dampers which complement the original suspension and dampers. The importance placed on PCM tuning and exhaust parts tuning provide great support in
making the 3D Net Sports seats
comfortable enough sit in for extended periods of time.
Demio “Haru Iro [Spring Colors] Collection (Green)”
Three elegant, unique body colors adorn the Demio,
captivating the eye and conjuring up images of
spring. The color lineup consists of a rich blue, seemingly taken from the crystal blue sky of a crisp fall day; a warm pink like that of a much-
anticipated
cherry blossom in full bloom; and a smart shade of green found in fresh spring scenery. Specifications that will tantalize the sophisticate’s desire for the finer
things in life are
addressed with accessories – such as seat covers, floor mats, clutch bags and cushions – which are coordinated with the unique exterior body
colors to raise the vehicle’s look of refinement. And
eco-friendly concerns have been considered by using materials in the seat covers that will not generate
dioxins even if they are burned.
9. Mazda Verisa “Kikonashi [Snazzy] Style”
(Reference exhibit)
This model is intended for females with
discerning taste who want the highest quality. It boasts a superbly detailed interior which includes fabric seats featuring geometric
patterns, unique
fasteners found on the door trim and leather belts on the seatbacks. With a matching bag, drivers can climb into this tuned-up version of the Verisa confident they are
dressed-up
in stylish fashion.
10. Mazda Premacy “Cool Style” Concept (Reference exhibit)
The Cool Style concept is a customized version of
the Premacy with its exterior painted in a
luminescent black and chrome parts which appear to sparkle in one focused point on the front and rear. With black
leather in the interior, it offers a conspicuous cool.
11. Mazda
CX-7 “Cool Style” Concept (Reference exhibit)
This model is an expression
of urban “Cool Style” by elegantly aligning the sporty lines characteristic of the CX-7 and adding chrome highlights to
make it stand out and be noticed. The
interior base color is a relaxed brown, with exquisitely balanced wood, leather and metal interior fittings.
12. Mazda RX-8 TYPE RS (Reference
exhibit)
The TYPE RS is a high end model RX-8 equipped with 19-inch forged aluminum wheels, Bilstein dampers, urethane foam-filled front crossmembers and custom
RECARO bucket seats. It is the
ultimate embodiment of the pursuit of driving enjoyment and sheer pleasure. By further strengthening the RX-8’s special
features, this model is aiming to be the next evolution of the sports car.
13. Mazda Atenza DAMD Concept (Planned production accessories)
With styling that aspires to be more noticeable than the Atenza Sedan, this tuner features a customized interior
complemented by the exterior’s combination
front underspoiler, side skirts, and rear underskirt to appeal to those drivers who enjoy speed and like to be noticed.
14. Mazda MPV
KENSTYLE
Concept (Planned production accessories)
Based on a freshened model of the MPV minivan which is scheduled to go on sale early in 2008, the sporty and high-quality
Mazda MPV KENSTYLE
concept has been tuned for a more aggressive look. With a vivid, original red as its principal color for the exterior and interior, this
model aims to stand out from the rest.
15.
Mazda MPV Accessorized Model (Planned production accessories)
Based on a freshened MPV model
which is scheduled to go on sale early in 2008, this customized version emphasizes the use of genuine
aeroparts to accentuate its luxury and aggressive-looking
stance.
16. Mazda Roadster NR-A (Production accessories)
A model which has improved its Jinba Ittai (rider and horse as
one) fun driving
potential, the Mazda Roadster NR-A is an expression of the pursuit of new worlds of motoring enjoyment. The NR-A is the base model in the Roadster Party race series in
Japan, and
it comes fully loaded with carefully selected items such as height adjustable Bilstein dampers and a torque-sensing super limited slip differential
(LSD), among other parts. When options such as a
rollbar set and pulling hook are selected and race-spec seat belts installed, all a driver needs is to place a
race number on the NR-A to participate in races.
Lennart Pettersson
Stockholm
"First they ignore you, then they ridicule you, then they fight you, then you win."
- Mahatma Gandhi
